Abstract, an architecture firm, sought a contemporary logo redesign that embodies their core values while simplifying their visual identity. The challenge was to craft an abstract yet recognizable symbol that seamlessly merged the concepts of a house and a building. The ultimate goal was to create an emblem so strong that it could stand alone, without the need for accompanying text, while still resonating with the company's ethos.

To meet Abstract's objectives, we focused on developing a logo that captures the essence of both a house and a building in a single, cohesive symbol. This involved extensive conceptualization and iterations to achieve a design that is both abstract and easily identifiable. The logo needed to convey innovation and modernity while maintaining a timeless appeal.

The resulting emblem is a sleek and versatile design that stands out as an iconic representation of the brand's essence. The minimalist approach ensures that the logo remains relevant and adaptable across various applications, from digital platforms to printed materials. Its strength lies in its simplicity and the ability to communicate the firm's values and expertise without the need for additional text.

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